There are perhaps no two letters talked about more than AI. The rise of generative AI trained on large language models has some people hyped and others worried about how it will change their lives. While Apple has been quiet about its gen AI plans, other types of AI have played a major role in the iPhone for years. In fact, AI has been driving core iPhone features across popular apps such as the Camera, Photos and Siri, among others, since long before ChatGPT first captured global attention in 2022.
Apple CEO Tim Cook has been more vocal about the emerging technology in recent months, however. In February, Cook confirmed that the company is indeed investing heavily in generative AI. Earlier this month, he suggested that Apple would have an edge in the competition, even though the iPhone-maker is widely seen as lagging in the AI race. “We believe in the transformative power and promise of AI, and we believe we have advantages that will differentiate us in this new era, including Apple’s unique combination of seamless hardware, software and services integration,” Cook said during Apple’s May earnings call.
Apple’s iOS 18 Rumors: A Possible Big Leap Into AI’s Worldwide Developers Conference, where it usually unveils new software updates for the iPhone and other products, will kick off on June 10. Whatever Apple is planning in terms of bringing more AI features to the iPhone, we’re likely to hear about it then. Only Apple knows what’s next for the iPhone and its other products. But in the meantime, here are some of our favorite AI-based features on newer iPhones right now.
- AI é um tema frequentemente discutido.
- Apple está investindo em inteligência artificial.
- Novos recursos baseados em IA estão presentes nos iPhones mais recentes.